By Susan Sweeney CA
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Extra info for 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
White text displays best on black backgrounds, and black text is most readable on white backgrounds. Of course, you can use other color schemes, but choose your scheme carefully, as mentioned. There is nothing worse than a Web site that is unreadable. Also, be mindful that some people might print pages from your site. If you incorporate a large amount of your text into the actual graphics on your site, the text might be difficult to read when printed. Also, graphic-intensive sites load more slowly.
Another approach is for the What’s New page to cover What’s New in your industry or What’s New in your product line. Whatever it is, you should always make sure that it is of interest to your target market. Again, you can ask your visitors if they would like to be notified when updates are made to this section of your Web site. This once again gives you permission to e-mail them and present them with new information that might make them want to come back to your site again. Web Site Elements That Keep ’Em Coming Back 35 Free Stuff—Everyone Loves It Giving things away is a great way to increase traffic—everybody likes a freebie.
The more often people visit your site, the more likely they are to purchase something. You want to ensure that the techniques you use to get repeat traffic are appropriate for your target market. For example, if you were having a contest on your site targeted toward children, you would not want to give away a bread-maker as the prize. That would be fine, however, if your target market is families or homemakers. You want to offer something of interest to the market you are targeting. If your target is business professionals, then something along the lines of the latest pocket PC that they could use in their everyday business would be appropriate.