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By Nelson Montana
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Helped co-write and edit many famous bodybuilding journals including works by early physical culturists such as Bernarr McFadden, Earle Leiderman, Bob Hoffman and Charles Atlas. An early advocate of nudism. Plain and simple; bodybuilding would not be what it is today had it not been for Joe Weider. Throughout his career, Weider has published over 40 magazine titles. His IFBB Mr. Olympia contest is still regarded as the biggest event in professional bodybuilding. Many people feel Frank achieved the ultimate combination of symmetry, proportion, muscularity and definition.
In fact, bodybuilders were looked upon as quirky odd balls who were little more than fodder for many a hackneyed comedian's night club act. The concept of building one's body was dismissed by a large faction of the population who erroneously equated muscles with a lack of intellect. Nonetheless, there were those who realized the benefits of weight training and continued to do so. In southern California, not far from the original Muscle Beach, a cult of young men were taking the idea of muscle building to a new level.
Then Atlas tried a novel approach. (With the help of promoter Charles Rodin and Dr. " It seemed as if he hit upon something. Before long, sales went through the roof! Atlas inadvertently discovered that even boys wanted to be more muscular. To many an insecure young man, Atlas' promise of "getting a body women will desire and men will envy" struck a nerve. In many ways, Atlas' course was selling hope. It worked. To this day, the Charles Atlas course sells into the millions each year. What's especially interesting is that Atlas can also be considered the first "self help" guru!