Download Advanced Focus Group Research by Edward F. Fern PDF
By Edward F. Fern
Particularly written for researchers and scholars with a primary wisdom of concentration staff examine, the ebook provides a variety of examples of what researchers may still and shouldn't do in designing their very own examine initiatives. furthermore, it severely examines the bounds of concentration teams and indicates the right way to use concentration teams for nontraditional study projects.
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Additional resources for Advanced Focus Group Research
Sample text
Socially anxious or dysphoric individuals appear to be low on the Big Five personality dimension extraversion. Anxious individuals tend to be retiring, shy, quiet, reserved, and withdrawn (McCrae & John, 1992). In a discussion group, we would expect them to not be very talkative. They also would tend to be inner focused and less assertive than others in the group. Anxious people also tend toward the high end of the neuroticism dimension. This means that they are likely to be anxious, tense, and worrying (McCrae & John, 1992).
1996). The Dominant Personality, the Big Five, and Individualism Three types of individuals may become dominant in focus groups: extraverted, dominant, and assertive personalities. Because extraversion relates strongly to dominance and assertiveness we treat them as one personality type. Extraversion may appear to be a desirable characteristic of focus group members because extraverts tend to be enthusiastic, talkative, and sociable (Campbell & Rushton, 1978). It is likely that those who come from the individualistic cultural value orientation will be more extraverted than those from collectivistic orientations regardless of racial/ethnic background.
Collectivists work at maintaining these relationships, but they rely on in-group norms rather than on the development of social skills. On the other hand, individualists interact with many in-groups but have to work at maintaining relationships with them. As a result, they tend to develop social skills for effective superficial interaction with others. Thus, it is possible to mistakenly think that groups of individualists will be more cohesive and interact better in focus groups than collectivists.