By Michael Miller
A real-world enterprise booklet for the explosion of eBay marketers! Absolute Beginner's consultant to Launching an eBay enterprise publications you step by step throughout the strategy of constructing an eBay company, and provides real-world recommendation on how you can run that enterprise on a day by day foundation and maximize monetary good fortune. This publication covers deciding upon what sort of enterprise to run, writing an action-oriented marketing strategy, developing a good accounting approach, establishing a house place of work, acquiring beginning stock, arranging preliminary investment, setting up an eBay presence, and arranging for computerized post-auction administration.
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Additional info for Absolute Beginner's Guide to Launching an Ebay Business
If you accept credit card payments, you’ll pay a percentage for all purchases made with plastic. And if you avail yourself of an auction management service, you’ll pay for that, too. Altogether, these non-product costs can add up to 5–10% of your total revenues. Let’s use the top figure—10%—and subtract $2 for each $20 sale. Now let’s do the math. Take your $20 selling price, subtract your $5 product cost and $2 for other expenses, and you have a net profit of $13. To generate $600 a week in profit, you have to sell about 46 gift baskets.
If you’re willing to put in the hours, however, higher income can result. Why You Need a Business Plan Okay. You’ve thought through what you want to sell and the amount of work involved, and you’re convinced that it’s doable. Why not just get started now? There are several good reasons to put your planning down on paper. First, by formally writing down your plan, you’re guaranteeing that you’ll actually think through what you’re going to do—you won’t slide by without doing the critical thinking.
No, you have to determine what kind of “stuff” you want to sell. And you probably want to specialize. Maybe you’re a comic book collector; you probably have a large collection of your own, as well as continuing access to new items from other collectors. Your plan, then, will be to create an eBay business based on the selling of collectible comic books. Or perhaps you have a source for handmade gift baskets. That’s your business, right there—selling gift baskets on eBay. CHAPTER 3 STEP ONE: CREATE A BUSINESS PLAN 31 Or maybe you base your business on the way you acquire merchandise, rather than a specific category of merchandise.