By Uwe Flick, Ernst von Kardoff, Ines Steinke
A better half to Qualitative Research attracts at the paintings of an array of prime students from Europe, Britain and North the USA to provide a precis of each element of the qualitative examine procedure from nuts-and-bolts equipment and study kinds, to examinations of methodological conception and epistemology. it really is one of many few surveys of qualitative examine to undertake a certainly overseas voice.
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Extra resources for A companion to qualitative research
6 SEQUENTIAL ANALYSIS Another of Goffman’s range of research strategies is ‘sequential analysis’, the aim of which is to reconstruct the sequence of events in the process of interaction (cf. 1971, 1981). 16) see as their core, relates to a notion of (interaction-) order that does not only consist of the serial adjacency of two utterances. ‘Sequence’ rather refers to the specific linking of elements of behaviour to a ‘genuine sequential pattern. An utterance, such as a “question”, can have “sequential” implications to the extent that it establishes, in respect of the following “turn(s)”, by what speaker, through what activity, by what kind of utterance, and so on, it is to be realised’ (Bergmann 1991: 310).
For example, when he brings together social structures such as monasteries, concentration camps, psychiatric institutions, barracks and merchant ships and identifies them as ‘total institutions’, he then – in the next step – deals with the limitations of this frame, deriving from the structural peculiarities of the phenomena in question. Goffman handles every kind of data according to the same principle. For him the search for apparent or real discrepancies of facts and ‘exceptions to the rule’ is as important, in terms of research strategy, as the procedure of sorting in the search for an (ideal) typology.
Apart from his reliance on ‘natural’ contrasts or deviations, Goffman’s way of using ‘artificial’ deviations and irritations is totally in accord with other approaches within qualitative social research. 2) in his investigation of gender representation in advertising photographs (1979). There he recommends that the gender of the subjects displayed should be mentally interchanged to reveal implicit expectations of normal forms. qxd 26 3/19/04 2:21 PM Page 26 A COMPANION TO QUALITATIVE RESEARCH ‘vast social competence of the eye and the impressive consensus sustained by viewers’ (1979: 25).