By Susan Sweeney CA
An expanding quantity ofВ real property dealers and are making the net their first vacation spot, soВ getting extra of them to prevent at an agencyвЂ™s or person agentвЂ™s website can suggest millions of bucks in commissions. The confirmed email, linking, and web advertising ideas supplied increases preliminary customer site visitors to any genuine property site and continue dealers and dealers returning repeatedly. furthermore, actual property brokers and workplace managers can use the templates, checklists, and varieties incorporated to make their site a tremendous and potent promoting software.
Read or Download 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series PDF
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Additional info for 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series
You want to provide a pleasant viewing experience for your visitors, so be sure to use backgrounds that are not too busy and don’t obscure your text. Only certain colors show up properly on certain backgrounds. A light background with dark text is easiest on the eyes, which is why most sites these days opt for a clear white background. Use the default colors for links whenever possible. It is common knowledge, by Web site visitors, that blue text indicates an unvisited link, while purple, maroon, or darker blue usually represents a link that has not yet been visited, and red is the color of an active link.
The Internet marketer will review and edit the text and graphics, making sure that the keywords are used in the appropriate places for high search engine ranking. The keyword assigned to a particular page should be used appropriately in the page title, the text throughout the page, the meta-tags for keyword and description, the headers, the Alt tags, and the comments tags. There is a Planning Your Web Site 15 real science to this, so be sure to choose your Internet marketer carefully. You’ll learn more about designing your site to be search engine friendly in Chapter 2.
Google is obviously very important in the for pages to index. com) easily accessible to its spider. A detailed discussion on submissions to search engines and directories can be found in Chapter 8. Registering with search engines is fairly simple. In most cases, you simply have to submit your URL or Internet address on their submission form. Even if your URL is not registered with search engines, a number of the major search engines will eventually find you as their bots are continually roaming the Internet looking for new sites to index.